Planning and Best Practices

The success of your research projects is going to be tied to how detailed and nuanced your plan is. Once you’ve got the buy-in and engagement you need, it’s time to plan your methodology, think about how you want to connect your customers

Our Research Workshops will give you all the information you need to plan it all out. We make it really easy to just make it happen. You’ll learn how to:

  • Decide with methodology to choose
  • Design creative questionnaires, conversation and observation guides
  • Find and connect to the right participants
  • Provide incentives
  • Analyze the numbers, images or stories you hear
  • Get the right data and find the real insights
  • Design great reports
  • Create change and innovation with the results

In our Research Community you’ll gain access to all the thought leadership, examples and templates that you can think of. There are maps that get you to narrow in on your methodology options, example surveys and guides that you can edit easily for your own projects, frameworks for analysis to support your insights, and editable report template.