Rituals Rule Your Customers’ Lives: 4 Questions to Use Rituals to Your Product’s Advantage

The rituals we participate in are a huge part of what makes us human.

Rituals can be the daily routines in our lives or big annual events.

From a daily walk to school, a commute, washing your face, or an annual gathering with friends and family – rituals are everywhere.

Rituals define your customers' experience.

The daily rituals your customers have show what’s most important to them, what they prioritize, and what the world looks like through their eyes.

Rituals are facilitated.

Rituals are facilitated by different services, products and brands. Your product service could be part of one already, or your competitors could be. You don’t know until you ask!

4 questions to ask your customers about their rituals:

  1. Tell me about a daily moment you experience everyday around the same time. If your product / service is likely used at a particular time of day, ask questions around that. Ex. If you sell a facial cleanser, ask specifically about their morning routine.
  2. Typically speaking, how do you feel in that moment?
  3. What products or specific brands are always a part of that moment? Think about clothing, beverages, etc.
  4. Pick one of those products or brands. Tell me more about what it adds to that moment for you?

Ready to gain insight into where your product or service fits into your clients’ everyday rituals? Let’s talk!

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