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Mural on side of building that reads "We like you too"

Grow Your Business: 5 Areas to Explore with a Brand Love Survey

“It’s easier to love a brand when the brand loves you back.” Seth Godin Tweet It’s not ALWAYS about you – I’d argue more often than not, the focus should be on your customers. But in this case, it’s a little about you and your brand! Knowing how your customers feel about your brand will …

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Woman shopping, looking up at shelves

Leverage Perceptions About Your Product: Ask Your Target Audience About Their Shopping Behaviours and Attitudes

It’s important to understand your target audience’s shopping usage and attitudes because shopping behaviour isn’t logical. You have to ask to know. And you have to know in order to make the best decisions you can for your business! We start by asking about usage to determine the categories your target audience shop in. You …

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Woman taking survey on laptop

4 Reasons to Survey your Service Business Clients Right Now + 6 Great Questions To Ask In Your Survey

Service businesses are deeply personal, and consistency can be challenging. You need to understand your customers and what they value in their service, in order to develop systems that support consistency. Here’s why surveys are a great place to start: 1. Surveys are low cost. Cost effective and resource effective. You can run quick surveys …

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A woman brushing her teeth

Rituals Rule Your Customers’ Lives: 4 Questions to Use Rituals to Your Product’s Advantage

The rituals we participate in are a huge part of what makes us human. Rituals can be the daily routines in our lives or big annual events. From a daily walk to school, a commute, washing your face, or an annual gathering with friends and family – rituals are everywhere. Rituals define your customers’ experience. …

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The Ultimate Get to Know Your Customers Survey: The Questions You Need to Ask + Free Template

Getting to know and understand your customers through a survey is more than just possible, it’s the ideal way.  But only when your survey is optimized to learn about their lives and effectively designed to uncover the insights marketers, innovations and entrepreneurs need. Those insights are going to make your marketing decisions faster, easier and …

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Researchers working on a whiteboard

5 Key Steps to Design and Plan an AMAZING Survey for Your Target Audience (+ Planning Template)

Your target audience is being elusive and hard to understand. You can see the outline of your target audience, but there’s no illumination, no clarity. And you’ve got stuff to do!

You have decisions to make and they need to be accurate. Decisions need data, right?

Planning a market research project means defining what you want to know, identifying the decisions you’ll be able to make and being able to execute the research project seamlessly and successfully.

PLAN. THIS. OUT. Trust me. The time you spend now, pays off later.

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Simple, straight-up questions you can ask your target audience and uncover the answers you need to solve your business challenges.