When you want your data to dig deeper, you need creative ideas to pump up your research design. The objects we carry with us are a perfect foundation to understand behaviours and priorities that should be influencing your messaging, services and sales and marketing strategies. Next time you’re in your design phase (qual or quant) think about asking people to upload or bring an image with them of the place in their life where your product would live, that could be a bag, a kitchen cupboard, a bathroom shelf, or a tool box. There’s a million stories in there that give…
Our role as supplier-side, consulting market researchers is always fluxing. We aren’t the keepers of the data anymore. For many business challenges, questions and planning initiatives, calling a market research consulting firm isn’t your only option, or even the best option any more. There’s design consultants, community engagement consultants, innovation consultants, strategic planning consultants, analytics consultants. You might even DIY it with one of the million tech tools out there. Each offers solutions and data of their own, and there’s a lot of blurred lines between each industry’s perspectives and methods. That hybridization can be annoying as MR methods are re-packaged…
In the past six months I’ve wrapped up three different projects that all included gathering data on a competitors. So, here’s what those companies know, that unless the competitor did the same research, that their competitors don’t. How their own brand values line up with their customers, and the competitors. What they like about the competitor’s product, and what they don’t. What other products they’d consider purchasing from organization’s within that category. The type of content and interaction they share and why on social media. Just four things. FOUR MASSIVE THINGS! All the information here feeds into brand development, product development…
There are so many surveys out there. Surveys that organizations do yearly, surveys that get sent out after customer interactions, surveys for donors, surveys for new products, millions of surveys for millions of reasons. And a lot of them suck. SO MUCH. I click on pretty much any survey I see, and without knowing the objectives behind them, I can still tell they aren’t going to get people want they want. So here’s my top five reasons why your last survey sucked, or five ways to make your survey suck less. (There’s more than this btw, so hang in there…
When I first started Vireo in 2009 (!) I wanted a small research consulting shop that created innovative methodologies, did work that mattered for smart clients and delivered great service. I think we did all that over time and am thankful for the many successes we’ve had. But! It’s time for a change. It isn’t 2009 any more, and the world of business decisions is different. The research industry needs something else. The new Vireo represents that shift. A company that builds the internal capacity of organizations to collect and understand the data that surrounds them. That offers training and…