The #1 Mistake You’re Probably Making with Your Customer Personas
The #1 mistake I see business owners, marketers, and innovators making with their customer personas is… not including enough real data. If your customer personas
Blog
5 Survey Myths You Shouldn’t Believe
Marketing without any market research is like driving with your eyes closed. Sure – you could do it. But I don’t advise it. I’ve heard
Grow Your Business: 5 Areas to Explore with a Brand Love Survey
“It’s easier to love a brand when the brand loves you back.” Seth Godin Tweet It’s not ALWAYS about you – I’d argue more often
Leverage Perceptions About Your Product: Ask Your Target Audience About Their Shopping Behaviours and Attitudes
It’s important to understand your target audience’s shopping usage and attitudes because shopping behaviour isn’t logical. You have to ask to know. And you have
4 Reasons to Survey your Service Business Clients Right Now + 6 Great Questions To Ask In Your Survey
Service businesses are deeply personal, and consistency can be challenging. You need to understand your customers and what they value in their service, in order
Rituals Rule Your Customers’ Lives: 4 Questions to Use Rituals to Your Product’s Advantage
The rituals we participate in are a huge part of what makes us human. Rituals can be the daily routines in our lives or big
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