
The #1 Mistake You’re Probably Making with Your Customer Personas
The #1 mistake I see business owners, marketers, and innovators making with their customer personas is… not including enough real data. If your customer personas
The #1 mistake I see business owners, marketers, and innovators making with their customer personas is… not including enough real data. If your customer personas
Marketing without any market research is like driving with your eyes closed. Sure – you could do it. But I don’t advise it. I’ve heard
“It’s easier to love a brand when the brand loves you back.” Seth Godin Tweet It’s not ALWAYS about you – I’d argue more often
It’s important to understand your target audience’s shopping usage and attitudes because shopping behaviour isn’t logical. You have to ask to know. And you have
Service businesses are deeply personal, and consistency can be challenging. You need to understand your customers and what they value in their service, in order
The rituals we participate in are a huge part of what makes us human. Rituals can be the daily routines in our lives or big
Looking for help with engaging your audience? Book a quick call with Caroline here.
Your Inbox. Every Sunday.
Simple, straight-up questions you can ask your target audience and uncover the answers you need to solve your business challenges.
Your Inbox. Every Sunday.
Simple, straight-up questions you can ask your target audience and uncover the answers you need to solve your business challenges.