About Caroline Wilson

Your Market Research Expert

Hi! I'm Caroline.

I know what it’s like to have a million questions about why customers do what they do, and have to solve for that to move my business forward. 

I’ve been designing questions and research studies to solve business challenges since 2003. In 2015, I started designing products for neurodivergent kids and parents, and launched my first e-commerce store.

I went to the University of Glasgow, I’m a board member, and a former instructor for New Research Technology for the Post-Graduate Market Research Analyst program at Georgian College. 

I’m a big believer that data is the solution to our biggest challenges – business and otherwise. I’ve talked at a bunch of conferences and guested on podcasts about optimizing e-commerce experiences, community engagement, and customer research.

I’d also be happy to chat about beekeeping, snacks, neurodivergence, parenting, and growing your own food any day of the week. If you like talking about that stuff too, let’s connect

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Need help with identifying your audience’s pain points? Book a quick call with Caroline here.

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Simple, straight-up questions you can ask your target audience and uncover the answers you need to solve your business challenges.