About Caroline


I know what it’s like to have a million questions about why people do what they do, and then have to solve for that to move my businesses forward. I’m a curious person, and I know what marketers and business owners and product designers need – because I’m one too.

I’ve been designing questions and research studies to solve business challenges since 2003. In 2015 I started designing products for neurodivergent kids and parents, and launched my first e-commerce store.

I went to the University of Glasgow, I’m a board member, and a former instructor for New Research Technology for the Post-Graduate Market Research Analyst program at Georgian College. I’ve talked at a bunch of conferences and guested on podcasts and love doing it.

I like talking to people about optimizing e-commerce experiences, community engagement and research and data as the solution to our biggest challenges – business and otherwise.

Also, beekeeping, making great snacks, neurodivergence, parenting and growing your own food. 

If you like talking about that stuff too, let’s connect!

Let's Chat

Need help with identifying your audience’s pain points? Book a quick call with Caroline here.