When you want your data to dig deeper, you need creative ideas to pump up your research design. The objects we carry with us are a perfect foundation to understand behaviours and priorities that should be influencing your messaging, services and sales and marketing strategies. Next time you’re in your design phase (qual or quant) think about asking people to upload or bring an image with them of the place in their life where your product would live, that could be a bag, a kitchen cupboard, a bathroom shelf, or a tool box. There’s a million stories in there that give…

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